I’ve finally found a sensible definition of “virtue signalling”:

As used by shitheads, “virtue signaling” is a claim that nobody actually believes [good thing X], and the only reason for someone to say it is that they’re trying to curry brownie points with the people who do believe it. Yes, that’s an internal contradiction, but shitheads aren’t very smart.

Courtesy of Lee in the comments of John Scalzi’s blog Whatever.

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